Lurpak is confirmed to sponsor Channel 4’s new celebrity chef teatime tv show ‘Jamie’s 30 Minute Meals’.
The partnership will include sponsorship of all Channel 4 and More 4 transmissions, video on demand service 4oD and the Virgin cable network. The six figure deal also includes online branding on the programme website.
Jamie’s 30 Minute meals is a new twenty part series that starts in mid October and will run weekdays on Channel 4 at 5pm, with repeats also scheduled on More 4…more