Birds Eye Iglo is looking to become Europe’s leading frozen food brand following its €805m (£684m) acquisition of Findus Italy from Unilever yesterday.
The company says it is aiming to double its European sales over the next three years through its enlarged business. Findus Italy brands, such as Padella, Sofficini and Captain Findus, will be integrated into the current Birds Eye portfolio.
Martin Glenn, chief executive of Birds Eye, says…more