Five New Customer Service Representatives Appointed as Company Aims for £20 Million Growth Target
Leading cleaning and detergent manufacturer RP Adam Ltd (Arpal Group), has significantly expanded its UK-wide customer support team with the announcement of new field posts.
The company has appointed five Customer Service Representatives (CSRs) across the UK regions – including South Coast and South West London, North London, North East England, the Isle of Wight and Bradford.
Selkirk-based RP Adam now employs a team of 20 CSRs across the UK servicing thousands of end user clients on a 24/7 basis. The expanded customer support forms part of the company’s five year investment and growth programme launched to mark RP Adam’s 125th anniversary, which sets out a £20 million turnover target to be reached by 2020.
The company’s business model has created a system whereby the main responsibility of its CSRs is to cultivate and maintain dependable and trustworthy relationships. They are also trained to take on routine engineering tasks to ensure all dispensing units are functioning correctly, being used in the right way with the correct chemical and the correct dose.
RP Adam has also developed its own digital reporting system allowing CSRs to scan electronic tags implanted on dispensing units and stock stores. This enables data to be instantly recorded on iPad software that can be transmitted back to the HQ in Selkirk and informs which clients need more products or whether any dosing equipment needs repaired or replaced.
Welcoming the new CSR appointments, Max Adam, Group Sales & Marketing Director, said: “Our daily aim is to be seen by our customers as the outstanding provider of service in our industry.
“We have made significant progress in bolstering our national service team with some really good new appointments. Our CSRs are the lifeblood of the business and it is they who deliver our service promises on a daily basis. We have been honing our service offer for some months now and along with the IT support and in-house training we have offered, our team is now the real deal.”
RP Adam has just completed a two-year £400,000 investment project at its Selkirk HQ as UK production volumes increase to match year-on-year sales growth. The 2014/15 financial year saw the manufacturing volume at Selkirk rise by 11 per-cent, and this year volumes are set to increase by a further 13 per-cent.
Max Adam added: “Our group goal ahead of 2020 is to use the experience and talent within the wider RP Adam family to expand the business at home and abroad – particularly in the United Arab Emirates, Qatar and Saudi Arabia where we have a significant presence. It is an exciting time for the company and our investment in customer support further emphasises our desire to increase servicing capabilities to match current and future growth.”
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