Euro Food Brands is attending ScotHot this week for the first time, having taken over as the official distributor for illycaffè in Scotland this month. The business, which is already the sole distributor for illycaffè in the UK, has acquired the Scottish distribution rights from Espresso Ecosse, having worked closely with the team there for many years.
Euro Food Brands is planning to use the remainder of 2015 to bring a renewed focus on expansion across the HoReCa sector in Scotland.
In addition to illycaffè, the distributor will also bring brands such as Dammann Frères – a full range of white, green, black & flavoured teas for retail & catering – and Monbana – fine chocolate and chocolate drinks.
About illycaffè
Euro Food Brands launched illycaffè, the premium Italian coffee roaster, in the UK over twenty years ago, and has nursed the Italian coffee company from fledgling challenger to one of the UK’s most well-known brands.
Today, illy’s UK volumes grow at approximately 16% year-on-year, out-performing the rest of the coffee sector, and being recognized by The Grocer’s survey of the Top Products for 2014 as the fourth biggest brand in the UK and the second fastest growing brand in value within the roast and ground market.
Support in both food service and grocery sectors
Euro Food Brands works hard to support both the food service and the Grocery trade sectors, hosting regular promotional offers as well as working hard to train its customer base through its two centres of excellence and direct on-site training scheme, where customers are taught the art of making the perfect espresso and cappuccino, ensuring matchless quality is delivered time and again.
Supporting the trade in this way is self-fulfilling, as it ensures that more and more consumers are being introduced to the brand, with them typically becoming lifelong loyal customers both at home and on the HoReCa side, buying into the brand, its quality and the lifestyle it symbolises.
illy in 7,000 UK outlets
Over 6 million cups of illy espresso coffee are enjoyed across the world every day, with illy being available in more than 100,000 of the best restaurants, hotels and coffee bars worldwide.
7,000 of these outlets are in the UK alone, where the brand is recognised by its distinctive red and white logo, designed by pop-artist, James Rosenquist, its unique coffee cups and renowned 3kg food- service coffee tins.
illy produces a unique blend of espresso coffee, which consists of no less than nine different 100% Arabica coffees, carefully combined to ensure a smooth and consistent coffee very time. The brand is best known for its classic medium roast, which is available in the iconic silver and red tin.
In 2011, illy became the world’s first company to earn the Responsible Supply Chain Process certification from DNV (Det Norske Veritias), one of the world’s foremost, independent industrial process arbiters. The certification attests to the sustainable practices of illy’s supply chain and, in particular, to the quality of illy’s relationships with its suppliers.
Similarly, for two consecutive years (2013 and 2014) it has been recognised by the Ethisphere Institute, an independent centre of research promoting best practices in corporate ethics and governance – as a ‘World’s Most Ethical Company’.
About illy’s Food Service range
The food service range from illy includes the iconic 3KG pressurised tin. This exclusive packing method prevents air from spoiling the aromas.
Drinks are served in the illy logo crockery, specifically designed by artist Matteo Thun to help maintain the crema on the espresso. Additional Point of Sale Material is available to support the branding.
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