Accor, the world’s leading hotel operator, has launched the fourth edition of its international competition Take Off! This year, the challenge facing students from universities, business schools and hotel management schools around the world is a key issue for Accor: reinventing the loyalty program with a view to 2020.
The candidates will work in teams of three and have until 15 April to sign up and present their project on the dedicated website. The grand finale, which will pit the five finalists against each other, will be held in Paris on 18 June. The winning team will be offered a journey to choose from ten European and Mediterranean destinations. They will also meet Sébastien Bazin, Chairman and CEO of Accor, at the prize-giving ceremony.
Attracting tomorrow’s talent
By stimulating innovation and promoting excellence, Accor is establishing itself as a benchmark employer in its sector and aims at attracting tomorrow’s talent from a wide range of higher education establishments. Every year, the group’s website accorjobs features 2 000 positions for newly graduated students. These positions, available throughout the world in hotels and head offices, include Rooms Division Manager, Food & Beverage Manager, Management Controller, Online Sales Project Manager and Sales Manager.
During the 2014 edition of Take Off!, 400 participants coming from 18 countries and enrolled in 68 higher education establishments, such as Cornell University (USA), ESSEC (France), Hong Kong Polytechnic University (China) and Ecole Hôtelière de Lausanne (Switzerland), had to design a mobile application.
Importance of loyalty programme membership
Loyalty program membership is the third most important criteria for choosing a hotel, following the location and the price. To date, Le Club Accorhotels is the only loyalty program in the world that allows its 18 million members to burn their points everywhere without restrictions of date or availability.
Competition schedule
- From March 25th to April 15th: official launch of the contest, candidates post a photomontage of their project on www.accortakeoff.com
- From May 4th to 19th: the 15 selected teams make a video of their project
- May 20th: the five finalists are selected.
- June 18th: the grand finale in Paris
Find out more about the competition on here, Follow us on Twitter @accor_takeoff
Find out more about positions at Accor here, Follow us on Twitter @accorjobs