With less than one year to go until Rugby World Cup 2015 kicks off in England, RTH Ltd. – the only official hospitality provider for Rugby World Cup 2015 – has unveiled details of the flagship Twickenham Pavilion experience that will be at the heart of an innovative hospitality programme.
Covering the equivalent of one and a half rugby pitches, the Pavilion will be the biggest and most sophisticated hospitality structure ever built for Rugby World Cup. The purpose-built, luxury hospitality facility will be located adjacent to Twickenham Stadium and includes the best available category A seats.
The need to create such an impressive hospitality environment is due to unprecedented early demand for Rugby World Cup 2015 official hospitality. Sales are forecasted to exceed the previously biggest Rugby World Cup programme which occurred in 2007 and have already exceeded all packages sold for the Rugby World Cup in New Zealand in 2011. This will be the largest hospitality programme ever seen in the UK for any sporting event.
The Pavilion
- The Twickenham Pavilion is a hospitality structure being built at Twickenham for Rugby World Cup 2015
- The structure will be the largest ever created for RWC, covering the equivalent of one and a half rugby pitches
- This will be the most sophisticated and interactive hospitality structure ever built for RWC with 300 miles of electrical cabling required for digital experiences
- The Pavilion will have a capacity of 3000 guests per match, and will be used for all 10 RWC 2015 matches being held at Twickenham Stadium
- A team of 500 people will be employed across every match, that’s 5000 staff across 10 Twickenham matches
- 120 trained chefs will be on hand to cook 3,000 meals per match
- 150,000 canapés will be prepared for the champagne reception
- Approximately 15,000 bottles of wine and 7,000 bottles of Champagne will be served
- 90,000 bottles of Heineken will be served in the Pavilion
Creating a unique and unforgettable hospitality experience
Sandra Parkinson, Head of Client Experience and Innovation said: “We are delighted with the high levels of sales and overall interest in the official hospitality programme for Rugby World Cup 2015. This level of demand has helped us achieve our goal of creating a truly unique and unforgettable hospitality experience with our Twickenham Pavilion. Rugby hospitality is an integral part of rugby, so we have had to work hard to create an experience that is unlike anything seen before at Rugby World Cup and showcases the first class delivery of a Rugby World Cup in England.”
With preparations on track and strong demand for tickets and supporter tour packages, England 2015 is set to be the most viewed, best-attended and most-engaged Rugby World Cup ever. The hospitality programme will form part of a record commercial programme and will provide the financial platform for the IRB to inject record investment in Rugby worldwide from the playground to the podium.
For more information click here
About Rugby World Cup
Rugby World Cup is the financial engine behind unprecedented investment and growth in Rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled the International Rugby Board to invest more than £150 million in the Game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives.
Rugby World Cup 2015, hosted in England between September 18 and October 31, will be a celebration of Rugby and its unique character-building values, exciting and inspiring the nation and the world to play and support the Game. England Rugby 2015 is the organising committee for Rugby World Cup 2015 and will deliver the six-week Tournament, hosted in 10 English cities and in Cardiff, Wales. Thirteen match venues will play host to the 48 games that will celebrate and engage more than two million spectators, including more than 400,000 international travelling fans.
Photo Caption: Rugby World Cup Official Hospitality visual of the Twickenham Pavilion, the biggest, most sophisticated, hospitality venue ever built for Rugby World Cup