2013 is set to be an exciting year for hospitality & catering as Villeroy & Boch launch one of their most exciting collections to date, the AFFINITY series, launching this month. As well as including a vast product offering, AFFINITY will be incredibly multi-functional, allowing it to be easily combined with the brand’s existing collections and is priced competitively. The design of the collection is both classic and contemporary in look and feel – whatever your dining style might be, this is a collection that will work for you. It has been designed to be particularly durable, making it more difficult to show signs of wear and tear so that the value of investment is retained for longer. The core range of the series will be available from 2 April 2013 with further line extensions expected from 1 September 2013.
Fashion for the Table collection
2013 will also see the launch of the FASHION for the TABLE collection, offering a range of decorative design pieces in ceramic, glass and metal to add a focal point to your tables. These pieces have been designed to reflect fashion trends with the high standards of the hotel and catering industry in mind. This collection will be updated annually to remain in keeping with the latest trends.
Changes to Ranges
In order for Villeroy & Boch to keep their product range fresh, they have decided to make some changes to their product ranges. The LOOK HOTEL tableware, DAMASCO HOTEL tableware, GOURMET cutlery series is to be discontinued. The glassware is also set to receive a shake up with the PURISMO collection set to replace the existing Allegorie collection from 1st March 2013 having been optimised to allow for the character of the wine to fully develop.
The DESTINATION WINE and DESTINATION BAR glass product series is to be combined under the name ENTRÉE from March 2013 to help streamline the collection. The LA DIVINA series, is to be adapted as of the 1st August 2013, to focus on the design elements of this popular wine glass range.
Nick Green, Head of Hotel & Restaurant division at Villeroy & Boch comments, “These changes are the result of a positive development in our long term commitment to the HORECA sector. With these changes, we intend to inspire our customers even more than before, focus further on trends and grow sustainably, in partnership with our customer base.”
Contact Villeroy & Boch on 0208 8875 6011 for Information, Samples, Quotes and Orders
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