For your customers, coffee can be one of the biggest revenue streams on their menu. And when times are tough it’s especially important to make sure you offer your customers the best options. The ground coffee market alone was worth almost £27 million in Delivered Catering Wholesale in 2010*, with the travel and leisure, fast food and cafes and health and welfare performing particularly strongly*.
That’s why at Kenco we are focusing onquality brands, sustainability and value – three considerations that are key to consumers buying hot drinks away from home**.
We love our beans, you’ll love our coffee
Quality is at the heart of the Kenco brand. Kenco beans go through rigorous quality checks throughout their journey, from harvesting to roasting, blending and finally packing to ensure, whichever format you purchase, Kenco coffees reach you in perfect condition.
In a recent independent survey conducted for Kraft Foods***, 69% of caterers agreed their customers are prepared to pay more for a better tasting coffee, meaning quality coffee can really help drive revenue.
This is supported by public retail figures, which show that premium brands now hold the biggest proportion of the total market at 38 per cent**** as consumers look for a quality cup of coffee.
Believe in the Taste of Kenco – or your money back!
Now Kenco is helping your customers get the most out of their premium coffee sales by offering a new Money Back Guarantee on Away From Home packs of Kenco Freeze Dried .
Promotional “Believe in the Taste” packs – also featuring striking new Kenco branding – will enable operators to purchase a tin or stick case to try, then, if they are not completely satisfied, return it^.
For further information on Kenco’s entire Away from Home range visit www.kencocoffeecompany.co.uk or call 0870 600 6556.
Stir up perfection with Cadbury Drinking Chocolate
Cadbury remains the number one manufacturer in the hot chocolate category, and has a substantial 65%^^ market share within foodservice.
Cadbury has a range of products that fit all serving methods – instant add water products for manual mix servings, and dispense hot chocolate for table top dispense machines, as well as Cadbury Drinking Chocolate, which is ideal for use with a traditional steam arm coffee machine.
Just mix with hot milk to give consumers a truly indulgent hot chocolate drink experience.
A focus on sustainable farming
In 2009, independent research commissioned by Kraft Foods identified that 65%** of consumers considered that an outlet which offers sustainably farmed or ethically sourced hot beverages created a positive impression on them.
So choosing brands that are ethically sourced without compromise to quality is a real advantage. All beans sourced for the Kenco range come from Rainforest Alliance Certified™ farms, and all Cadbury Highlight Hot Chocolate packs have been Fairtrade since October 2010.
References
* The Nielsen Company, Value in Total Delivered Catering Wholesale by Customer Segment, 52 w/e 18.12.2010 vs 2009
**Menurama 2008.
(83% of consumers say that quality is important when buying a hot drink out of home)
***RBI Research 2010
**** The Nielsen Company, Total MAT to w/e 21.05.11
^ Product must be returned at least half full with a form from the promotional website (www.kencocoffeecompany.co.uk) and the original invoice or receipt. Kenco will then refund the full price by cheque along with the customer’s receipt. Offer available untill 28.2.2012 on 750g Smooth and Rich, 500g Smooth and Decaffeinated tins and Smooth and Decaffeinated Sticks cases, see website for full terms and conditions
^^ Maude Roxby 2010 UK Foodservice Market Overview
About the Rainforest Alliance
Founded in 1987, the Rainforest Alliance is an independent, non- profit international organisation that works to conserve biodiversity and ensure sustainable livelihoods. The RainforestAlliance Certified™ programme assures consumers that the products they are buying come from farms and forestlands that meet demanding standards for environmental, economic and social improvements.
For more information visit www.rainforest-alliance.org
The Rainforest Alliance Certified™ seal appears on products that comply with the standards of the Sustainable Agriculture Network (a group of NGOs of which the Rainforest Alliance serves as the Secretariat) and should not be confused with any other certification mark or product label. Care should be taken when referring to labels generically, as terms such as ethical, fair, or sustainable have specific meanings within the scope of each label’s approach to improving the social and environmental impact of business and commerce.
About Fairtrade
Fairtrade Labelling Organisations International(FLO) is the international organisation responsible for setting andmaintaining the Fairtrade standardsthat apply to producers and tradingrelationships. FLO is owned jointly by 21 national labelling initiatives covering 22 countries and producer networks representing certified producer organisations across Asia, Africa,Latin America and the Caribbean. Whilst FLO sets the standards, andworks with producers to help them meet them, a separate internationalcertification company (FLO-Cert)regularly inspects and certifies producers against these standards.
All producers, processors and exporters in the producer country are certified by FLO-CERT. The products of importers and companies in the supply chain outside of the producer country are certified either by FLO-CERT or by the local Labelling Initiative. The Fairtrade Foundation is responsible for certifying Fairtrade products in the UK.
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