Integrated agency DCH has created a new campaign launching Top Gear’s James May as the new face of Fuller’s London Pride, the UK’s number one premium cask ale. The star of alcohol connoisseur TV series ‘Oz and Jamess Big Wine Adventure’ and ‘Oz and James Drink to Britain’ is making his first major foray into advertising with a real ale brand he respects the high production values of and enjoys drinking.
This is the biggest scale campaign and marketing investment…more