The headline statistic from PubAid’s survey into the UK pub industry’s charitable activities indicated that over £101million was raised by pubs and bars in 2010.
Nearly 1500 pubs were sampled via telephone and replies to the PubAid website. CGA Strategy analysed the data which showed that 667 charities benefitted from the money raised. The charities that received the most benefit were Help for Heroes, the Air Ambulance, the RNLI and charities dedicated to cancer research and support. Lots of local charities were also key beneficiaries which reflects the community activity involved in the fundraising.
An estimated 77% of the circa 60,000 pubs and bars in the UK carried out some type of charitable activity and for those that didn’t, over 90% said they would do doing something in 2011.
The average figure that each pub raised for charity in 2010 is estimated to be £2,143 with over 90% of respondents indicating they had a collecting tin on the bar
82% of the respondents said that their customers benefitted directly, showing the importance of the pub at the heart of the community.
A PubAid spokesman commented “we are pleased that we now have quantifiable facts that can be used by our associations and supporters to show how important the pub is to the heart of our community and the charities that benefit”