One year on from the start of a company-wide multimillion-pound investment programme, Orchid Group is reporting impressive returns and progress across its estate.
Highlights
- Genre-busting performance in the Pizza Kitchen & Bar division
- Sector-leading sales for All Inns in a heavily competitive market
- Robust returns for the much-loved British carvery concept
Throughout its divisions the company has worked hard to enhance its offering, transforming pubs into traditional hubs at the heart of their community, and carefully developing concepts that meet the ever demanding needs of its customers.
“Well thought-out investments that involve spending money wisely and in the right way has brought us incredible results,” says Simon Dodd, Commercial & People Director at Orchid Group. “We have put money into our pubs where it is needed and backed up our spend with comprehensive messaging and local marketing plans that demonstrate the quality and value on offer at every business.
“Excellent returns across the divisions show that each one has its merits and can perform well in the right areas and with the right business model.”
Pizza Kitchen & Bar
This genre-busting division has a clear unique selling point with its 100% Fresh Dough Guarantee, fresh Segafredo coffee, live sport and extra cold draught beer.
Many pubs have been converted to PKBs in response to growing customer demand for this relaxed and informal eating and drinking experience.
- Across the division, ROI in relation to capex is in excess of 30%.
- On average food sales have increased from £800 a week to over £3k.
- ROI highlights include:
- The Old Ball in Leeds, 64%
- The Bell in Maidenhead, 45%
- The Albion in Blackpool, 52%
With another 15 investments planned for the first half of 2014, PKB is becoming a clearly recognisable and sizeable concept on the high street, in the community or in student conurbations.
All Inns
The new All Inns concept, which operates under the tag line “We’re a family pub co” has driven massive sales in a hugely competitive market.
There are currently 11 pubs operating under the All Inns concept with the remaining 68 pubs, which operate in the division, planned for conversion during 2014/15.
- Across the division, ROI in relation to capex stands at 46%.
- The concept offers flexible food pricing on either a 2 for £10, 2 for £12 or 2-4-1 basis.
- ROI highlights include:
- The Manor Farm in Hull, 82%
- Hare & Hounds in Minworth, 51%
- Lock Keeper, in Radcliffe, 52%
Great British Carvery
Great British Carvery pubs are breathing life into a British institution with a focus on Farm Assured quality meats, specially designed ‘useable’ spaces in pubs where there is room for everyone, and investment in all aspects, from pub buildings to training and development.
- Across carveries, ROI in relation to capex is 42%.
- Diamond Club, the over 50s discount scheme, continues to drive valuable sales Monday – Friday, growing at over 6k customers a month.
- ROI highlights include:
- The Ainsworth Arms in Manchester, 128%
- The Young Pretender, Kings Langley, 68%
- The Pickhurst, West Wickham, 79%
- White Swan, Southampton, 124%
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