Coca-Cola is launching a UK version of its Happiness Machine viral, hoping to replicate its success in the US.
The video shows a vending machine giving out an assortment of items to surprised students in a college campus. The UK version will see the addition of UK-specific items such as strawberries and cream and the board game Twister.
The US version is now Coca-Cola’s most successful viral campaign and has had over 2.5m views on YouTube…more