Aparthotels ADAGIO, the European market leader in the aparthotel market, has announced plans to expand into Leicester, with a view to opening its fourth UK Adagio property in the Midlands in 2019.
The new Adagio Leicester Waterfront will be a 4* Adagio property, opening mid-2019. A new build site, the Adagio will neighbour with the 150th UK Novotel from Adagio’s parent company, Accor Hotels. The project is located between the river and the city centre, near Highcross shopping centre, with plans for residential and leisure offerings also in discussion by the operators.
Karim Malak, Adagio Deputy CEO, commented: “The UK remains our priority market for expansion, following a period of growth in Latin American and the Middle East. The new property will be our fourth in the UK, following openings in Liverpool, Birmingham and most recently, Edinburgh. The Leicester opening is particularly significant to our business, being the first franchise Adagio to open in the UK. We are in discussion with other partners and sites across the UK with a review to establishing 10 properties in the UK by 2020.”
The Adagio will feature 100 apartments, 70 studios and 30 one bedroom apartments, all offering the flexibility of apartment living that Adagio has become synonymous with.
The new Adagio Aparthotel will offer hotel-like services such as 24hr reception, free wifi and housekeeping; kitchen, living and sleeping spaces; inclusive breakfast options; contemporary design; a convenient and comfortable location and attractive tiered pricing – so, the longer you stay the less you pay.
The Adagio Leicester waterfront will be the brand’s first franchise property in the UK. The franchise partner is Charles Street Buildings Leicester and will be built alongside new build offices, a restoration of the former Leicester Central station and a new public area to be known as Great Central Square.The Adagio will be managed by Interstate.
Joseph Murphy of CSB said: “We are proud to partner with Adagio for its 4th UK property. As a Leicester based company we are proud to bring the quality of Adagio to our city centre as part of the wider regeneration programme that we are undertaking and the transformation the city is undergoing.”