Nine out of ten of Premier Inn hotels across the country have achieved TripAdvisor’s Certificate of Excellence following a year of consistently high praise and ratings from travellers across the globe. The UK’s most-loved hotel chain has been recognised across an incredible 621 hotels this year, beating last year’s results (590) by 5%. Furthermore, Premier Inn now has 384 properties that have been recognised by TripAdvisor five years in a row, an impressive 214% increase on 2015.
Guests staying at the hotels have made their voices heard with a stream of positive reviews submitted to travel website TripAdvisor. The accolade is based on guest feedback and takes into account the consistency and volume of reviews over the course of a year.
“We are honoured that so many of our hotels have earned the TripAdvisor Certificate of Excellence. There is no greater seal of approval than being recognised by our customers. The achievement is a remarkable vote of confidence in our continued business success and commitment to service excellence. These fantastic achievements are down to the 19,000 team members across our business that make our guests feel brilliant every time they visit one of our hotels – without them this would not have been possible.”
“We would like to thank everyone who completed a review online and our regular guests who we welcome time and time again. It is through this feedback that we can ensure our guests continue to wake up wonderful after a great night’s sleep and enjoy great value rooms at hundreds of fantastic locations across the UK”, said Simon Ewins, Chief Operating Officer for Premier Inn.
The hotels were recognised for consistently achieving excellent reviews and ranking highly for value for money and overall experience. The Certificate of Excellence takes into account the quality, quantity and frequency of reviews submitted by travellers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.