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Toasteé, a new French toast and ube concept from 1996 Group, will open at Westfield White City on 27 October.
The venue has been created by Florence Mae Maglanoc, founder of Panadera and Filipino restaurant Donia, alongside longtime collaborator Adrian Kyle Felipe.
Toasteé becomes the third concept within 1996 Group, joining Panadera and Donia.
The 15-cover venue will centre its food offer around thick-cut French toast made using house-made bread.
Signature versions will include ube jam, matcha ganache and Milo cookies and cream, alongside a classic French toast served with butter and maple syrup.
Seasonal variations will also be introduced throughout the year.
Ube, the purple yam widely used in Filipino desserts, will form a central part of the drinks menu.
The range will include Ube Milk, Ube Latte, Ube Matcha Cold Foam, Ube Banana Milk, Ube Coconut Cold Foam and Ube Horchata alongside speciality coffee.
House-made ice cream will also feature, with flavours including Ube, Pandan Coconut, Strawberry Cheesecake and Miso Caramel, alongside changing seasonal options.
Freshly baked goods will provide an additional takeaway offer.
The concept draws on flavours associated with Filipino and Southeast Asian desserts while incorporating Felipe’s experience developing desserts and ice cream.
The 15-cover interior has been designed around the shape of French toast, using a circular layout and curved architectural elements.
Materials will include terracotta, stainless steel, natural wood and laminated finishes.
On the opening, Adrian says: “Ube has been at the heart of my career in hospitality, inspiring countless desserts and beverages over the years, so it’s incredibly rewarding to bring one of London’s first ube-forward concepts alongside Florence, who has been a massive inspiration to me. We’re building on the same commitment to quality and craftsmanship at Panadera Bakery, using our signature fresh bread as the foundation for French toast, and we hope Toasteé introduces more people to the versatility of ube.”
Toasteé will open at Westfield White City on 27 October, with its offer spanning French toast, ube drinks, house-made ice cream and Filipino-inspired baked goods.
Associated Articles
1996 Group to Open Toasteé at Westfield White City
Provides direct background on the development of Toasteé, including the concept’s creation by Florence Mae Maglanoc and Adrian Kyle Felipe and its focus on French toast, ube drinks and house-made ice cream.
Five New Hospitality Openings in Soho Announced
Adds context on 1996 Group founder Florence Mae Maglanoc’s wider hospitality portfolio, including the opening of Panadera’s Soho bakery and the continued development of Filipino-inspired food concepts in London.
Omar Shah to Open Bunso in Kentish Town This September
Provides wider context on the development of Filipino-influenced hospitality concepts in London, with Bunso combining bakery and restaurant formats around Filipino heritage and contemporary cooking.
