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Areas UK has opened a new wagamama restaurant at Extra MSA’s Cobham Services, continuing the expansion of the restaurant brand across UK travel locations.
The 80-cover restaurant is located at Cobham Services between Junctions 9 and 10 of the M25 and follows the opening of wagamama at Extra MSA’s Beaconsfield Services on the M40.
The Cobham restaurant serves wagamama’s established menu, including ramens, curries, noodles and bao buns, and will operate daily from 7am until 9pm.
The opening builds on Areas UK and wagamama’s partnership across UK travel environments, which also includes airport locations.
Beaconsfield represented the first service station opening for the partnership, taking wagamama beyond its established high street, shopping centre and airport estate and into the motorway services market.
Jonathan Knight, CEO of Areas UK, said: “We’re pleased to open wagamama at Cobham Services, building on our first motorway services opening at Beaconsfield and marking another exciting chapter in our long-standing partnership with the brand. Motorists are increasingly looking for the same quality and choice when they’re on the road as they would expect elsewhere, and we’re excited to bring wagamama’s fresh, flavoursome food to millions of roadside diners.”
Francisco Neves, SVP Franchise + Partnerships International at wagamama, said: “We’re delighted to see wagamama continue to grow in UK travel locations, bringing our fresh, Asian inspired food to even more guests on the move. The opening at Cobham reflects our ambition to make wagamama accessible wherever our guests are travelling, offering the same quality food and distinctive brand experience they know and love. We look forward to continuing to expand our presence across UK travel environments.”
Tom Dobson, Chief Executive at Extra MSA, said: “We’re delighted to continue our partnership with Areas UK and wagamama and bring the much-loved brand to our customers travelling on the M25. The response to our first opening in Beaconsfield has been overwhelmingly positive and we’re confident that its high-quality fresh food offer will also be very much appreciated by those visiting Cobham services.
“We’re committed to go the ‘Extra mile’ and exceed the expectations of road users, and this latest opening at Cobham strengthens our exceptional range of food and drink choices available across the Extra network.”
Savills advised Extra MSA on the Beaconsfield Services and Cobham Services sites.
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