By Angela Green: Sodexo Live! extends Kent Cricket partnership.
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Sodexo Live! Has announced the extension of its Kent County Cricket Club contract for an additional three years, seeing Sodexo Live! continue to deliver hospitality, conference and banqueting, retail bars and player catering at the Spitfire Ground in Canterbury.
Since 2011, Sodexo Live! has been part of the Kent Cricket experience, enhancing every match and event at the ground with exceptional catering and service. The renewed contract also includes support for the Club’s sister site at The County Ground in Beckenham.
The Sodexo Live! team at The Spitfire Ground is known for its innovative approach, utilising Kappture technology for seamless cashless payments and for large-scale events a self-serve EBar beerwall is used to speed up service; an approach which ensures every guest experiences the best of cricket hospitality.
During the tenure of Sodexo Live! at The Spitfire Ground, the venue has also hosted concerts featuring stars like Tom Jones, Michael Bublé, Tears For Fears and UB40, and significant cricket events including Women’s One Day International cricket.
Looking ahead, the ground will host the eagerly anticipated England Women vs. New Zealand Women’s International T20 in July promising another memorable event for cricket fans across the country.
Claire Morris, CEO Sodexo Live! UK& Ireland said: “We are excited to continue our successful partnership with Kent Cricket. Over the years, we have strived to introduce innovative solutions that enhance the overall customer experience.
“This renewed commitment allows us to keep pushing the boundaries in hospitality, ensuring every visit to The Spitfire Ground and The County Ground is an unforgettable one.”
Simon Storey, CEO of Kent Cricket, said: “Since 2011, Sodexo Live! has been a pivotal part of Kent Cricket’s journey, significantly enhancing the matchday and non-matchday experience with their exceptional catering and hospitality services.
“I am grateful for its long-standing support, and I am excited to see this partnership continue to flourish.”