The influence of celebrity in 2019 is immense, especially when their social media accounts are applied to their businesses. Lewis Hamilton, the British five-time Formula One World Champion and strict follower of a plant-based diet, is also now in the plant-based hospitality business, and extremely influential on social media.
Earlier this month Hamilton launched a plant-based burger restaurant in London, Neat Burger near Regent’s Street. On the day it opened, joining the queue to purchase one of his plant-based burgers required patience, the queue stretched back far enough to test the patience of his most ardent fan. His twitter account generated that queue.
Hamilton’s co-investor in the restaurant is Italian entrepreneur, Tommaso Chiabra. Chiabra was also one of the first substantial backers of Beyond Meat, whose burger mix is used by the Neat Burger restaurant.
The transformation of plant-based, vegan and vegetarian diets to mainstream business is greatly aided by celebrity and social media, together they are a very effective business driver, and not just for owners and shareholders.
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