With the UK going crazy for Pokémon Go, BaxterStorey has worked with client ITV Southbank to launch a limited edition Pokémon themed menu. The menu features dishes such as ‘Sourdough Pokéball Pizza’, ‘Jigglypuff Jambalaya’ and ‘Hypno’s Healthy Bar’.
Nick East, General Manager at BaxterStorey, said: “We worked closely with our client to design an innovative menu based around the Pokémon phenomenon. The playful menu is a fantastic talking point and has received extraordinary engagement from ITV’s staff.
“We always ensure our menus are seasonal, nutritious, and use high quality ingredients that are sourced locally where possible – the Pokémon menu is no different. Some of my favourites include the ‘Charmander Grill’ featuring chargrilled Dingley Dell bacon, ‘Bulbasaur’s baked tarts’ with sweet potato and gorgonzola and ‘Hawlucha’s healthy smoothie’ made with a tasty combination of fresh fruit.”
CITV broadcasts the popular television show, ‘Pokémon the Series: XYZ’ every Saturday at 12pm, which provided the inspiration behind the bespoke menu. Chiv de la Hoyde, Projects Coordinator at ITV, said: “The Workplace Services team at ITV worked closely with the Network Marketing team, BaxterStorey and Special Arts Services, who created the visual elements of the menu.
“The new dishes have been received extremely well by the many Pokémon Go players here at ITV and it has been great to work with such an enthusiastic team who are passionate about making creative ideas a reality.”