Viral marketing and ticketing app I’M IN and the Night Time Industries Association (NTIA) are launching a new industry campaign to champion the night time industries across the country and expand membership. As part of this initiative I’M IN will offset between £200 and £375 of the cost of any NTIA member undertaking a campaign(s) on their platform.
NTIA membership will be discounted between 50-100% depending on the size and location of the venue, with the additional benefit of increased promotion and marketing to one of the UK and Europe’s fastest growing databases for music and event audiences.
Increased lobbying efforts
This collaboration will also enable the NTIA to further increase its lobbying efforts, as well as expanding their network of venues across the UK who can therefore be represented on the national stage.
The issues faced by clubs and live music venues across the UK have been particularly acute around licensing policy, and it is here that the NTIA hopes to dramatically shift the national standard and bring about fairer legislation.
2015 was an enormously challenging year for venues up and down the country; but it was also the year that the industry fought back. Successful campaigns such as We Love Hackney and the promising discussions regarding the Night Time Economy Champion demonstrate the extensive groundwork lain down in the last year.
In recognition of the NTIA’s important work in promoting UK night culture, it is launching a joint campaign to render membership accessible for clubs, venues and promoters of all sizes across the UK. This campaign is the first of a sustained partnership between I’M IN and the NTIA, aiming to engage people both in and out of the industry to support clubs, bars, festivals, pop -ups and live music venues.
The Night Time Industries are part of a 24-hour tapestry required by modern cities and nations for sustained economic growth. This dynamic industry currently accounts for £66 billion per annum in revenue and 8% of people employed in UK, in addition to being an enormous cultural and social resource. This campaign will further the NTIA’s work in ensuring the industry is recognised as the asset it is.
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