Naturally fast food chain Leon has brought in Kirsty Saddler to lead marketing for the brand, as they look to double in size over the next year and make it easier for even more people to eat well.
Kirsty has spent 14 years in the ad industry, most recently working at BBH where she was for 7 years as Head of Strategy.
Kirsty says, “People love Leon for its unique food, the brilliantly positive people who serve it and the brand. I think it’s time we shared the brand and our belief in the power of food in more different and inspiring ways with people.”
About Leon
Leon was founded in 2004 with an aim to make it possible for everyone to eat good food. Leon created the category of Naturally Fast Food, based on the concept of “Fast Food in Heaven”. Food that tastes good, does you good and is affordable. The menu is inspired by Mediterranean and British ingredients. Leon created the ‘Superfood Salad’ and were the first on the high street to serve porridge for breakfast. Leon have been champions of free-from food, and were the first to display nutritional symbols on their menus.
In 2013 Leon co-founders John Vincent and Henry Dimbleby co-authored the Government backed School Food Plan, which set out to transform what children eat in schools and how they learn about food to revolutionise school food. As a result of the plan the government now provides free school lunches to all infants in years reception, 1 & 2. In addition, practical cooking and nutrition is now part of the National curriculum for 4-14 year olds, and two major food flagships have been launched across Lambeth and Croydon.
Leon now has 27 restaurants across the UK, most recently opening in Birmingham and Cheapside, and has a vision to become an international fast food business. Leon plans to open 5 more new stores in 2015 and many more in 2016.