A new league table, whose rankings are based entirely on global popular opinion, has revealed the World’s Most Popular Luxury Hotel Brands for 2015.
- The Ritz-Carlton is crowned the World’s Most Popular Luxury Hotel Brand for 2015 and wins top position by a landslide margin
- Shock result for industry favourite Aman Resorts, ranked 42nd
- Traditional hospitality reigns, securing nine of the Top 10 spots
- Lifestyle brands fail to make the grade with W Hotels Worldwide and Morgans Hotel Group falling outside the Top 50
- Disappointment for Four Seasons, Peninsula, St. Regis and Waldorf Astoria – all absent from the Top 10
TripAdvisor data: the guests have spoken
Compiled using data on TripAdvisor, the world’s largest travel feedback site, the study analysed the reviews of nearly 1,600 hotels across 59 global brands. The results represent the opinions contained in 2.25 million reviews, which is believed to be the largest sample of luxury guests ever studied.
Piers Schmidt, Founder of Luxury Branding, which published the report, comments:
“Due to the internet, luxury travellers are better informed than ever and with the continued rapid growth of sites like TripAdvisor, a more reliable assessment of luxury hospitality has emerged. These findings may surprise quite a few in the industry but the brands’ guests have spoken and now they’re being heard.”
The Top 10
- The Ritz-Carlton
- Oberoi Hotels & Resorts
- Raffles Hotels & Resorts
- Langham Hotels & Resorts
- Rocco Forte Hotels
- Dorchester Collection
- Capella Hotels & resorts
- Park Hyatt
- Shangri-La Hotels & resorts
- Armani Hotels & Resorts
About Luxury Branding
Luxury Branding is an agency that provides Consulting, Creative and Communications services to the global luxury industry. Founded by Piers Schmidt in 2002, the firm has served an impressive roster of leading brands in the hospitality, retail, luxury products and premium financial-services industries, enabling them to connect valuably with audiences around the world. Current assignments are being undertaken in Europe and North America, and from Southeast Asia to Southern Africa.