The annual City of Ale festival is back for its fifth year, which will see hundreds of real ale drinker’s return to the city of Norwich for 2015.
The ten day celebration will run from 21-31st May and a number of pubs and breweries will be involved to provide fans with a selection of real ales and a party atmosphere. Fans of City of Ale can expect to take part in ale trails, pub quizzes, live music and events, whilst tasting a variety of speciality beers along the way.
The UK’s Real Ale destination
Dawn Leeder, Co-Chair of Norwich City of Ale said: “We want to bring people together in friendly and welcoming pubs as we promote Norwich as the UK’s Real Ale destination. Norwich is full of history and heritage. We have pubs and breweries which go back hundreds of years, so people get an experience which is more than just tasting a pint.”
The event is funded by Norwich Business Improvement District (BID) as it looks to attract more visitors to the city. Last year was the most successful City of Ale celebration to date with 44 public houses and 39 breweries taking part in the festivities.
Leeder continued: “We saw a fifth of visitors come from outside our region last year which was nearly double that of the year before. Our ambition for 2015 is for the festival to continue to grow in popularity and for people to come to the city, specifically for a real ale experience.”
This year’s event coincides with Radio 1’s Big Weekend, which is expected to help bring even more visitors to Norwich.
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