Pizza Rossa, the artisanal pizza-by-the-square-slice concept with two city branches, has exceeded its target on the CrowdCube platform, with a total investment to date of £150,310 from 105 investors. There are another seven days left to the end of the campaign, which offers an equity stake in the company; investments may be eligible for EIS (Enterprise Investment Scheme) tax relief, subject to the investors’ personal circumstances.
Pizza Rossa founder Corrado Accardi has posted a message on CrowdCube to thank all the company’s supporters and to invite investors and further potential investors to a celebratory free tasting on Wednesday 28 January from 6 to 8 pm, at its larger Leadenhall branch, 4-12 Whittington Avenue, London EC3V, 1AB.
Accardi says: ‘We are delighted with the result. Our product, pizza-al-taglio, has a very strong foundation and we are growing steadily and according to plan. This is the second crowdfunding round for us, and each one has been a success’.
The new capital will support expansion opportunities, including presence at street markets and food festivals, and the development of a franchised model.
New range of grab-and-go foods
Meanwhile, a new range of grab-and-go foods has been added to the core offer of pizza by the square slice, with freshly cooked pasta, salads, cakes and pastries. Joining the dedicated pizza chef are two new chefs, one specialising in salads and cold food and the other, who has arrived directly from one of the top patisseries in Sardinia, specialising in regional Italian cakes and pastries.
One of Accardi’s predictions for 2015 is the trend to move away from the British breakfast to a ‘sweeter’ and more continental offer, but with an eye on taste. The sweets on offer from morning to closing time are set to delight and surprise.
Pizza Rossa’s newly launched loyalty scheme, ‘Pizza Rossa Rewards’, is also gathering pace, with customers loving the simplicity of the state-of-the-art technology which uses an oyster or contactless card for the super quick, two-step registration process and immediate benefits available. The scheme offers 10 pence to spend on foods and products for every £1 spent at Pizza Rossa.
Pizza Rossa long term pop-up 4-12 Whittington Avenue, corner of Leadenhall Market and Leadenhall St, London EC3V 1AB
Pizza Rossa 168 London Wall, London EC2M 5QD
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