The Hotel Nanny is the only agency in the UK to provide high-end private nanny services to exclusive hotels, and demonstrates the value that such services provide for hotels – and their guests.
The business was created to offer a professional child care nanny service to complement the five star brand values of the very finest of hotels. What is particularly interesting with the business partnership The Hotel Nanny offers is not only an impeccable five star hotel nanny service but an integration of business and marketing strategy.
20 hotels per area
The Hotel Nanny works with a list of 20 of the most exclusive hotel properties in one given area, which allows for a partnership that has never been developed before. Due to the interwoven business model, hotels enjoy joint marketing opportunities as well as the benefit of a wider business opportunity with the discerning family clientele wanting to enjoy sophisticated breaks away with their children.
With success in the Cotswold and Bath area, the owner of the business, Angela Roach, is now approaching and inviting the most prestigious hotels in London in order to fill the capped hotel portfolio of only 20 available places for London. The top 20 hotels will be the lucky few to have the added value service and business opportunity that The Hotel Nanny uniquely offers. By capping the places available, this gives absolute commitment and a guarantee of distinctiveness.
Positioning hotels as ‘family friendly’
Angela says, “The business has been widely embraced by the luxury hotel industry with many hotels requesting our service. Many hotels want to position themselves as family-friendly destinations to enhance the customer offering, and they now have a tangible way of doing this with almost no effort.
“The Hotel Nanny not only allows guests to take full advantage of all of the hotel facilities which increases hotel revenue, but also provides hotels with an additional service to offer in a competitive landscape like the wedding market.”
Angela goes on to say, “Our partner hotels have commented on how the private nanny service has finalised wedding bookings for them, even sometimes putting to rest the problem of not wanting to invite children for wedding weekends. The one private nanny per family means that children are being well looked after during the special day away from the more formal wedding breakfast, and the speeches can continue undisturbed.”
Experience, training and customer service
The Hotel Nanny service sets itself apart from standard informal childcare services for a number of reasons.
All of the nannies are highly experienced and continually trained with a specialised in-house programme. Angela says, “It is expected that we only work with the very best child practitioners. All our nannies have all the important checks and qualifications and are formally trained in childcare as well as coming with a wealth of nanny experience.
“However, we have gone one step further. We have incorporated a training programme provided by guest experience expert and founder partner of Sidona, Anne Blackburn. This pivotal move aligns our service with the excellent customer care training and teaching the luxury hotel industry prides itself on.”
Anne’s company cares passionately about raising the standard of customer service across the hospitality industry. She understands that guest loyalty is pivotal to success and was therefore delighted to work alongside Angela and create a programme for The Hotel Nanny that enables her team to develop the right customer knowledge, attitude and skills in order to surpass clients’ expectations.
Finally, all the participating hotels have the opportunity to be profiled in the regular newsletter, which is written and published by the Liaison Manager. She works hard at bringing this exclusive hotel community together with their guests, old and new. This not only keeps the hotel community interested and engaged with The Hotel Nanny, but the guests also enjoy hearing the industry news and events coming up in the hotels.
Their social media channels are also going from strength to strength, with the celebrity Dr Pixie McKenna accepting the invitation to launch the blog.
Building strong ties with GM’s is critical to success and, by working with an elite group of hotels, this can be achieved: The Hotel Nanny’s unique service and the number of opportunities they are able to offer their ‘top 20’ makes for a highly sought after partnership.
For more information on The Hotel Nanny click here
If you would like to discuss joining The Hotel Nanny portfolio, please call Angela Roach on +44 (0)1666 504562 or email email@example.com.