LateRooms.com is to sponsor Channel 4’s travel programming for 2014, including popular programmes Four In A Bed, Coach Trip and A Place In The Sun. The sponsorship deal starts at the end of January and the online hotel booking specialist will sponsor travel content across all Channel 4 outlets, including Channel 4, More4, 4seven and 4oD.
LateRooms.com have appointed Karmarama as their creative agency to create a series of unique idents, visualising enticing hotel room scenes ‘popping-up’ out of a LateRooms.com storybook. The sponsorship deal will see the creative run on 15 second openers, 5 second inter-breaks and 10 second closers on Channel 4’s popular travel shows: Four in A Bed, Coach Trip, and A Place In The Sun.
The sponsorship will also extend to hotly anticipated new shows, The French Collection, which will see antique hunters hop across the channel to hunt for bargains, and Tim & Pru’s Canals, following TV legend Prunella Scales and her husband on their narrowboat adventures around the UK.
Great showcase for LateRooms.com
Lynda Matthews, Head of Marketing at LateRooms.com said: “To be sponsoring all of Channel 4’s diverse travel programmes is a great showcase for LateRooms.com, and cements us as a source of inspiration for hotel-lovers as they watch both their favourite programmes, and some exciting new offerings for 2014. We look forward to Channel 4 viewers exploring our extensive range of accommodation and providing a source of inspiration for their 2014breaks.”
The 2014 sponsorship is part of a wider advertising campaign for LateRooms.com which will include digital OOH, press, taxi advertising and digital display activity from the start of February.
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