CG Restaurants & Bars has unveiled an outstanding finish to 2013 with a strong group performance and record sales across its bars achieving 24.3% up year-on-year,
Record-breaking December
Following a record-breaking December, pre booked business was up 29% on the previous year and constituted 63% of sales. A re-structure of marketing resources and continued focus on digital channels were cited as key contributors, and are expected to fuel further growth in 2014.
The sophisticated cocktail brand Dirty Martini continues to go from strength to strength launching its third bar, Bishopsgate, in Q4. With trading in December 41% up on budget, the success of its latest launch has surpassed all expectations and paves the way for further venues in 2014.
A significant driver of group success, at least two new Dirty Martini sites will be announced in the first half of the year, although exact details remain confidential.
CEO Scott Matthews confirmed and commented:
“2013 was a significant year for us and with December trading surpassing all expectations, the group finished on a real high.
“The upturn in consumer confidence toward year end has continued into the New Year and we look forward to capitalising upon it throughout 2014.
“Dirty Martini will remain a key focus and a significant driver of growth for CG Restaurants & Bars as we look to open at least two more sites before the summer. With negotiations still underway I cannot share any further details at this moment other than the fact that both locations will follow our London-centric approach.”
About CG Restaurants & Bars
CG Restaurants & Bars is a dynamic company, with a portfolio of restaurants and bars in some of the most well-known areas of London. The group operates Fire & Stone based in Maiden Lane and Westfield, Tuttons (pictured above) in Covent Garden, Bitter Sweet cocktail bar in Soho and Dirty Martini in Covent Garden, Bishopsgate and Hanover Square.
For more information visit www.fireandstone.com, www.tuttons.com, www.dirtymartini.uk.com, www.bittersweetsoho.co.uk or www.cgrestaurants.com.