Award winning caterer Amadeus is set for a ‘whole world of chocolatey fun’ having won the catering contract for Cadbury World in Bournville. The contract is worth £7M over five years.
Amadeus will manage the Cadbury Café for the 600,000 visitors per year who flock to Birmingham’s number one visitor attraction and will also provide staff catering for Cadbury World employees. In addition Amadeus will continue the Cadbury commitment to the local community in Bournville, inviting them to take part in events and positioning the café as a free to enter destination for Cadbury World shop visitors.
Whilst the tender process was no Picnic for the team they beat off stiff competition and were invited to take part in a three-way pitch where they showcased their Marvellous Creations to win the contract. The proposed café concept is built around the insight that “there is a child in all of us” and will follow the famous Cadbury proposition of “creating moments of pleasure”.
Vast experience
The Heroes on the day included Chris Reynolds, Sales Director for Amadeus who said: “Our vast experience of setting best practice operational standards, at sites such as our retail area at the Library of Birmingham and our leading visitor destinations at the NEC, LG Arena and the NIA, stood us in good stead to successfully secure the catering contract for Cadbury World. We are pleased to add this contract to our growing national portfolio.”
Cafe to become a ‘destination’
The café will dovetail into the overall Cadbury World experience and through significant capital investment will become a destination in its own right. Spending on the service and seating area will bring key Cadbury elements into the café, including the “factory in the garden” vision that the Cadbury family had when building Bournville by creating a village green and the iconic Cadbury Gold tree in the cafes seating area. There are also several “fame maker” products on the menu that include chocolate in the ingredients, such as chocolate chilli and fruit milk – served from a pop up milk bar in traditional milk bottles.
About Amadeus
Amadeus is a retail, event, and hospitality caterer, operating at over 19 major events and venues including: the NEC, the ICC, the LG Arena, the NIA, The Library of Birmingham, Birmingham Town Hall, the Scottish Open, RHS Hampton Court Palace Flower Show, Coventry Transport Museum, Stoneleigh Abbey, Hagley Hall, National Sea Life Centre and the London 2012 Olympics and Paralympics.
A business within the NEC Group, Amadeus can boast more than 35 years experience catering for the Group’s 4.1 million visitors, to more than 800 events a year, across its world class venues (NEC, ICC, LG Arena and NIA).
With more than 800 staff, including 75 chefs, the Amadeus team have clocked up over 600 awards for quality.