Marketing Week reports that Starbucks is making a substantial investment to promote food sales in the UK, launching new products and packaging from 3 October to raise awareness beyond coffee and make inroads into the fast-food market.
It has long been expected that the major coffee chains would seek to expand their food ranges and increase average sales per customer, and we can expect to see Costa Coffee and Caffe Nero also following this move.
Duffins – a hybrid of a donut and muffin (pictured above) is just one of the products in the Starbucks new food range which will contain baked goods as well as sandwiches, soups and salads that will be promoted stressing their artisan’ qualities.
The advertising campaign will promote Starbucks’ breakfast offering throughout October, as Starbucks seeks not only to move ahead of other coffee chains, but also to tackle the likes of Pret a Manger and EAT – perhaps also McDonalds and KFC, whose coffee sales have dramatically increased as they improved quality.
For the full article, visit Marketing Week here