Wilson Vale rolls out The Real Bread Campaign
‘Give us this day our daily bread’ has become a reality for Wilson Vale customers throughout their 70 staff restaurants and independent schools nationwide as the independent caterers get behind The Real Bread Campaign. As well as having joined the campaign, the Ashby-based caterers have rolled out a series of bread-making workshops to ensure their chefs have the skills to make their own speciality breads every day.
Phil Hindmarch, Wilson Vale area manager, is the force behind Wilson Vale’s Real Bread initiative. He said: “We have always made our own bread at Wilson Vale but now we are getting behind the Real Bread campaign to take our skills to a new level. There is nothing better than the smell and taste of freshly baked bread and I think it is great to bring traditional bread-making skills into a workplace catering environment to enhance the quality of the bread we serve. What’s more, it ensures that our bread is healthy and nutritious as it gives us complete control over what we are putting into it.”
Speciality breads on menus nationwide
While Wilson Vale will continue to buy in sliced bread for their traditional, hand-cut sandwiches, it is the speciality breads on the deli-bar and to accompany home-made soups that are set to rise in quality.
Freshly-baked focaccia, ciabatta, malted wholemeal, semi-sourdough, soda bread and many more now appear on Wilson Vale’s menus nationwide.
Andrew Wilson, co-founder and managing director of Wilson Vale, said: “Our chefs are baking and serving savoury, speciality breads such as feta, olive & baby spinach focaccia and chorizo, mascarpone & parmesan ciabatta. Sweet varieties include apple crumble & ginger preserve focaccia and rhubarb & apple focaccia.
“Food in the workplace has never been so good, and when it comes to catering in schools, using fresh, quality ingredients is key. It is the little touches like making real bread and baking cakes in-house that really set the standards in a school dining room. Our schools contracts are extremely enthusiastic about this too and we have been asked to have bread-making sessions with pupils at several of our independent schools – which should be fun! It’s great that we can share these traditional skills with a whole new generation.”
About Wilson Vale
Ashby-based Wilson Vale was established by Andrew Wilson and Carolyne Vale in 2002. The company specialises in high quality catering, mainly within B&I environments, independent schools and conference venues. Current annual turnover is £18.5 million and the company employs 550 people.
For more information on Wilson Vale click here
About The Real Bread Campaign
The Real Bread Campaign is part of Sustain, the alliance for better food and farming.
For more information on The Real Bread Campaign click here