Just Falafel, the largest falafel chain in the world, has announced two appointments to help drive their on-going strategy to roll out 200 stores in the UK market over the next 5 years. David Taylor has been appointed Franchise Sales Director, and Adrian Liddiment Operations Manager.
David’s role will focus on driving growth of the Just Falafel franchise network in the UK, bringing 20 years of experience developing and growing international franchise businesses in the UK, Australia and the USA. His experience spans strong retail, franchising, consumer products, business strategy, brand development and high level general management at CEO and COO level.
David has strategic experience in franchise retail concept development and rollouts. He has worked to grow small businesses to increase both their domestic and international market share, including successfully transitioning a medium sized multinational company to a global franchise model with over 300 global locations.
Adrian Liddiment will head up Just Falafel’s Operations team, which includes the New Store Openings Team. He will manage training and development and play a vital role in ensuring the successful continuance of business operations within the company. Adrian has over 25 years of experience within retail and hospitality branded food-led businesses, with previous experience at companies including EAT Ltd, Cafe Thorntons and Costa Coffee. In his role as Franchise Development Manager at Costa Coffee, he sustained and grew a £10 million business both in the UK and International markets.
Just Falafel’s vision is to elevate the traditional Middle Eastern street food dish and give it a global makeover, through offering consumers a diverse range of authentic, fresh, delicious and highly nutritious falafel dishes, rich in colour, texture and taste. In addition to the range of falafel wraps inspired by global flavours, they offer a choice of soups, sides, dips and drinks. This July also sees the addition of a new range of fresh and nutritious salads to the menu.
The Middle East’s fastest growing brand has seen rapid growth since it opened its first store in Abu Dhabi, UAE in 2007, and now has 33 operating stores, 50 locations under development and 800 franchises sold across 17 countries. Three London restaurants are already open in Monmouth Street, Baker Street and Hammersmith Broadway, with two new stores; Charing Cross Road and Croydon opening at the end of July.