H & C News was intrigued when it read recently about the Free Beer app: sounds great for customers, we thought, but what about the pub or bar? Nothing but free loaders? Or a genuine way to grow your business? We decided to find out more…
Free Beer is a Smartphone Application that gives customers a Free Beer in London every single day
Free Beer is a Free App available on Android and Apple. It gives customers one Free Beer at any of the selected venues around London any day of the week, but only when they buy ANY other drink (including soft drinks). In some venues they can also claim a Free Beer when buying a main meal.
The idea of the Free Beer App is to get customers into their local pub, and to try new venues around London. The latest technology – the Free Beer app – not only helps customers have a Free Beer, it helps pubs attract new customers.
Free Beer does what it says on the tin! And will be launching to the whole UK, within the next 6 months.
What’s in it for the pub or bar?
The organisers behind Free Beer™ have been operating in the licensed trade, entertainment and events management sectors for more than two decades and recognise that pubs and bars need a hand to get customers back through the door.
Free Beer was designed with pubs and bars in mind, looking for new, innovative and cost effective marketing techniques to access new customers and encourage repeat and more frequent business.
Users of the free app, Free Beer, are encouraged to visit venues around London. They buy any drink and in return get a free beer of the venue’s choice. The app then cuts itself off, allowing users to only use the app once a day, preventing them from bar hopping.
The advantage for the venue is that their only costs are the cost for a bottle of beer (40 pence or so…) and 20p for the Free Beer charge per beer claimed. As users also have to make a purchase, the pub or bar will make its money back, including a small profit every time!
In addition, Free Beer can also share with venues some of the demographic data on customers visiting their venue, which may provide useful insights.
And, of course, the customer is likely to stay and order more drinks at full price…
What’s the catch?
H & C News hasn’t managed to find one yet! Please tell us if you do…
Want to find out more?
Better still, email direct to brad@ilovefreebeer.com
