Orchid Group has announced a new partnership with high-end Italian coffee brand Segafredo Zanetti, making it the first managed pub company in the UK to be working exclusively with the brand. It will be serving the coffee across approximately 200 of its pubs and restaurants from May 2013.
From bean to cup
The brand was chosen for its reputation for excellence, which will complement the market-leading food offering across Orchid pubs and restaurants. Segafredo Zanetti differs from its competitors in that it is the only coffee company in the industry to directly control the entire coffee production process, from the bean to blend to cup, leading to a consistently high quality end product.
Orchid Coffee Standard
Segafredo Zanetti’s coffee specialists will work directly with the Orchid training team in order to develop an ‘Orchid Coffee Standard’ which will be consistent across all pubs. Segafredo Zanetti is also supporting Orchid by supplying branded crockery, point of sale and comprehensive staff training for Orchid’s 6,500 employees.
Building on 1.5 million cups of coffee
Orchid Group, which is the sixth largest managed pub and restaurant company in the UK, hopes that the Segafredo Zanetti partnership will help them build on the 1.5 million cups of coffee they’re already selling across all pubs each year to make great tasting coffee a key part of their customers’ experience.
Arnaud Unvois, Purchasing Director at Orchid says “We put quality at the heart of all we do at Orchid, so working with a gourmet coffee company such as Segafredo Zanetti was a natural step for us.”
Brian McGregor, Sales Director at Segafredo Zanetti UK adds “One of the things that makes Segafredo Zanetti stand out in the coffee world, is our global organisation’s involvement in every element of the coffee process. To evidence the popularity of the Segafredo Zanetti brand across the world, more than 52 million cups of coffee, roasted by our group, are enjoyed every single day. We look forward to significantly increasing this number in partnership with the Orchid Group. It is apparent the emphasis (through product selection and staff education in particular) Orchid places on improving customer experience, our organisations are particularly well matched.”