Modern restaurant and hotels have to make constant menu changes to keep pace with the changing tastes of diners.
The same applies to catering firms, who have to make constant tweaks with what they offer in order to stay on target price wise and to keep up with customer demand.
Gone are the days when menus could be changed seasonally or even in some cases never!
Fickle customers, more discerning, more sophisticated diners, and the strong influence of the media on trends and “fads”, all mean that the meals on offer have to be changed constantly.
Thank goodness then that there is one area of constant menu changes that has got easier – the actual printing of the menus!
Thanks to the wonders of the internet, high quality printers such as North West based NB Colour Print Ltd can receive your print order online, and turn round your menu in just 48 hours.
And modern digital print machinery means even short runs can be cost effective, yet quality does not have to be compromised, according to NB Colour Print.
Managing Director Doug Nelson explained; “It helps that the hospitality industry has moved away from cumbersome menu “books” bound in vinyl shells.
“It is not just for convenience, but also a style statement, to have a smart, light “booklet” menu. “
NB Colour Print can personalise print runs too, so you could get a stock of menus with such things as the month printed on quite easily and cost effectively. This would demonstrate to your customers that you are actively keeping up with their changing taste, and freshens up your menu on a regular basis.
It also means themed nights can be arranged and specific menus printed without too much fuss or expense.
But again, NB Colour Print can ensure that even short runs for one off events are to a high standard and at a keen price.
This is largely thanks to the fact the company has the capability to cope with a variety of designs, and to produce a wide range of finishes in-house.
The company can print on a wide range of stocks and weights depending on the use and life span of the menu. It can offer a range of finishes from sealer, varnish, high-gloss varnish, matt or gloss lamination and spot UV varnishing or in many cases with menus, full encapsulation
So new, creative, ever changing, smarter menus are now not only possible, they are affordable. NB Colour Print can also help hospitality companies stay at the forefront of another powerful marketing force – the green movement.
Doug Nelson explained: “Many hospitality venues and caterers these days pride themselves on using natural, organic and locally sourced produce.
“It makes sense then to use recycled board for your menus and other promotional materials, and opt for an environmentally conscious printer like NB Colour Print.
“We use carbon balanced papers but we are also working towards Carbon Balanced Publication Printer accreditation. This recognises excellence in environmental performance across the entire spectrum of our operations and services. “
NB Colour Print can produce menus on FSC accredited stock, including imprinting the logo and accreditation number somewhere on the menu, proving chain of custody of the paper stock and showing customers that you care for the environment.
So in a nutshell, NB Colour Print can produce menus quickly, cost effectively and to a high standard, with your environmental credentials clearly on display, enabling you to keep pace with customer demand.
Which means you could change your menus as often as some people “eat hot dinners”!