The Orchid Group has created a new umbrella group of quality pubs called ‘Do Drop Inns’.
Do Drop Inns is designed to be a customer-facing name to identify the current Modern British pubs as part of a recognised, trusted group but with their own unique feel. It will drive retail initiatives and put learning from other Orchid divisions into practice.
Inspired by the group’s ‘Dew Drop Inn’ pub in Oxford, ‘Do Drop Inns’ will be rolled out in early 2013. There will be 30 pubs under the umbrella and, as the new incarnation of the Modern British division, it could become one of the most profitable sectors for the pub company.
Simon Dodd, Commercial and People Director at Orchid Group comments:
“The Dew Drop Inn epitomises everything a good British pub should be about – it’s a community local for regulars with plenty of character, cask ale, a warm welcome and great food – and those are exactly the traits that all our Do Drop Inns will display.
“Each pub under Do Drop Inns will retain its individuality and name, but by being part of the Do Drop Inns we can assure customers of high standards in every area across every single pub.”
Pizza Kitchen Bars
Do Drop Inns has been developed following the success of Orchid’s Pizza Kitchen Bars division. These pizza pubs have been hugely successful and demonstrate that customers love individuality and independence but also want the reassurance of a group pub.
Drinks
Working closely with Cask Marque, the pubs will be proud to deliver a quality pint, or half, of real ale every time. For those new to ale, the Try Before You Buy offer and tasting advice from staff will lead the way.
Food offerings
From land, garden and sea, Do Drop Inns showcase the best British pub food with the perfect blend of classics and new flavours. Menus are updated with the seasons to ensure fresh produce is used as much as possible, and meat is from British Red Tractor Assured farms.
Food offers will run throughout the week, including the Diamond Club for over 50s, giving them 25% off dishes, making meals even tastier and easy on the budget. The club is easy and free to join and the discount is valid all day Monday to Friday excluding Bank Holidays.