As reported recently in the Express and Star, every member of the 80-strong Jamaican track and field team received a commemorative ‘Paradise Estates’ cake from Smethwick based Sunrise Bakery when they arrived to train in Birmingham recently.
Established in 1996, Sunrise Bakery was set up to cater for the rapidly growing Caribbean population in and around Birmingham and the Black Country, but never imagined that it would be supplying its locally made rum cake to the fastest men on the planet – 100 and 200 metres Gold and Silver medallists Usain Bolt and Yohan Blake!
Perhaps this ‘taste of the Caribbean’ played a part in celebrating their success?
Managing director Errol Drummond was delighted to be involved and said: “It was a great opportunity for us to welcome the Jamaican team to Birmingham and hopefully make them feel immediately at home.
“The cake is made from a secret family recipe and is made up of dried fruit, soaked in port, sherry and Caribbean rum. We first launched it last year and demand has come from all over the UK – some people are actually using it as a celebration cake.
“Each athlete had either a fruit or plain rum cake waiting for them in their room.”
In the Olympic Village too
In addition to the rum cake, Sunrise Bakery is also supplying its traditional range of Caribbean products to the Olympic Village for athletes and officials to enjoy.
However, if you’re not an international athlete, you can keep an eye out for their products – including Hard Dough Bread, Spiced Buns and Cakes – in over 90 Asda stores, 6o Tesco’s, and more than 250 independent outlets.
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