The new app, which launched on 30 August 2012, will allow unregistered users to register their card and current Coffee Club members to log in to their account, update their details and check their balance, showing the user what they can buy with their points.
To celebrate the launch of the app, Costa will be giving away 10 million points through competitions where users can win a whole host of prizes from enough points to buy an extra shot of espresso to a free iced cold drink.
Ongoing promotion
The Facebook app will not only allow users to benefit from the launch giveaway but, on an ongoing basis, Costa will use this platform to offer customers bonus points on purchases during specific time periods to encourage Facebook users to visit their nearby store.
Ben Cook from Costa said:
“We are really excited about this new Facebook app. It is a brilliant way of communicating with our customers, allowing them to access their account but, at the same time, we can reward customers for being fans through bonus points when they spend in store.
“As a business, we suspect that our Facebook fans are some of our most valuable customers, and this app will mean that we can prove this and reward them accordingly.”
Costa will inform Coffee Club members through a direct email as well as Facebook posts and Tweets to ensure all current and future members are aware.
