A CONTENT STRATEGY FOR SSP
Signature Digital Menus Ltd today announce a new case-study video demonstrating the effectiveness of their content strategies for digital menu boards.
Leading global foodservice provider SSP employ over 10,000 people in the UK, for own brands such as Upper Crust, and on behalf of top High Street brands including Starbucks and Burger King.
“We realised we had a problem with our menu boards some time ago and the fact we could only use two different day parts, when we have multiple day parts in our business – so we clearly needed a digital solution.” – Ian Hetherington, Brand Manager for SSP
DELIVERING REAL RESULTS
SSP came to Signature Digital Menus to deliver more than just a technology solution. After analysing data from SSP, Signature developed a specific content strategy for increasing the value of each sale.
“The designs are spot on and the strategies from Signature mean we have been able to increase sales of some products by 63%.”
Ian Hetherington, Brand Manager for SSP
RETURN ON INVESTMENT IN ONE YEAR
With a robust Scala based system, good content and a content strategy from Signature Digital Menus, SSP are seeing a realistic return on their investment.
“Signature understand our business, our challenges and how we work. They delivered a reliable system, good content and a strategy which works for us. It’s because of Signature and their unique understanding that the menus are expected to pay for themselves in one year.” – Ian Hetherington, Brand Manager for SSP
For more information, please contact Signature Digital Menus – 0845 355 5757