Another Place is a new, evolving hotel collection from the team behind Cornwall’s Watergate Bay Hotel, led by Managing Director Will Ashworth. Together, they have been instrumental in transforming Watergate Bay from a traditional seasonal seaside hotel into a vibrant, sustainable year-round holiday destination. The hotel employs 300 staff, profitably turns over £10 million and has occupancy rates of 92%.
Watergate Bay Hotel’s ‘ski resort on a beach’ approach to hospitality has active relaxation at its heart and a vision which is all about the balance of life. The focus is on being active, getting amongst the elements, eating and drinking well, spoiling yourself a little, chilling out, getting cosy and most of all having a good time.
Committed to extending this distinctive approach to hospitality, Will Ashworth and his team are now launching a new destination hotel collection called Another Place, independent of Watergate Bay Hotel.
While each Another Place hotel will share the same philosophy, they will reflect their distinct, always exceptional location. Whether on the coast, by a lake, in the countryside or the city, each hotel will derive inspiration from its particular surroundings.
There is a clearly defined strategy for Another Place, with six hotels anticipated in 10 years including the aspiration of growing into northern Europe and America.
This first phase of the plan is to be made possible by the recent investment from the independent investor, Actev, owned by Gavyn Davies and Sue Nye. Gavyn is currently Chairman of Fulcrum Asset Management, a founding partner of Anthos Capital and Active Private Equity, and a Senior Adviser to Prisma Capital, a KKR subsidiary.
Sue is a member of the House of Lords and a former Director of Government Relations for Prime Minister Gordon Brown, in Downing Street with primary responsibility for contact with external stakeholders as well as liaison within government departments.
Sue said “Actev is committed to supporting and investing in family and owner-managed businesses. Its investment philosophy is to select exceptional management teams such as the Another Place team and to support them by providing capital for growth.”