Reinforcing the brands commitment to a Good Night’s Sleep, Premier Inn has today, on World Sleep Day, launched a first-of-its-kind audiobook – one that has the sole aim of putting its listeners to sleep!
Voiced with the soothing tones of Lenny Henry and designed by sleep expert Dave Gibson, the sleep book incorporates sounds and tones proven to induce feelings of relaxation.
The move taps into the growing audiobook trend, which has seen downloads double in the last five years. In 2015, British readers alone spent over £10million on narrated stories, and as our mobile devices and tablets continue to be a large part of our lives, on-the-go audio novels are becoming increasingly popular.
The calming beach story follows the tale of Toby’s seaside adventure and is light, whimsical and relaxing to listen to, with evocative words, phrases and visual metaphors intentionally intertwined with the relaxing narrative from Lenny Henry, to achieve the desired outcome and send listeners into a deep and comfortable sleep.
Sleep Expert and book creator, Dave Gibson says: ‘’An audio book is a fantastic way to switch off from the day-to-day frenzy of our full-on lives that we live in, and to gently wind down into a state of imagination and relaxation. This book in particular brings our body to a position where sleep is a natural small step for our bodies and minds to take, rather than a huge leap, thus helping us fall asleep more easily’’ .
Getting the perfect night’s sleep is of vital importance to overall health and wellbeing and according to the UK Sleep Council, the top tips for a rejuvenating slumber include; creating a restful sleeping environment, ensuring mattresses and pillows are as comfortable as possible and relaxing before going to bed – whether through yoga, having a warm bath or listening to a relaxing audio book or sounds.
Premier Inn’s Sleep Innovation Manager, Kat Mear, states: “We go to great lengths to ensure our guests get a great night’s sleep by designing our bedrooms to create the ideal sleep environment, with every bedroom in a Premier Inn hotel featuring one of our luxury Hypnos mattresses as well as black out curtains. Now we’ve taken our commitment to sleep an innovative step further with a specially created audio book – which is specifically designed to help both adults and children get an even better night’s sleep, and wake up wonderful the following day.
With the audio book available to download for free from our website, we hope many of our guests will try it out and sleep even more soundly – but hopefully not so much so that they miss their morning meeting!”
With the launch of Premier Inn’s free Sleep Dreams audio book, and the added luxury of the Hypnos beds that have been rolled out across all 730 hotels across the UK, guests can enjoy the height of comfort at fantastic value.
Lenny Henry, comments: “We all know the horrible feeling of a restless night so thanks to Premier Inn this short and soothing audio book will help you drift off, whether you’re on your travels or at home in your own bed.”