K West Hotel & Spa has announced a pioneering partnership with leading e-cigarette brand, VAPESTICK®. The London property is leading the way in the hospitality market by embracing the latest cultural trend and being the first hotel in the UK to openly welcome e-cigarettes and vaping. The stylish hotel, known for its fun and vibrant atmosphere, is encouraging its smoking guests to freely use the cigarette alternatives throughout the hotel.
First partnership of its kind
The first partnership of its kind in the UK, will see VAPESTICK® products sold behind the hotel’s popular and contemporary K Lounge bar, and will encourage the devices to be used in bedrooms, Kanteen restaurant, the award-winning K Spa and all other communal areas. Vaping guests will also be able to select their preferred choice of VAPESTICK® from a menu in the bedroom.
E-cigarettes to reduce illicit smoking costs
The tie-up comes in response to customer feedback about the unavailability of smoking rooms, as well as rooms that have previously been used by illicit smokers. Deep-cleaning services, costing up to £1,500 a time, are instructed at least once a week as a result of guests flouting no-smoking regulations. The hotel hopes the provision of e-cigarettes will significantly reduce the £28,000 this currently costs annually.
Clara Saffer from K West Hotel & Spa said: “We are always looking at our customer feedback and how we can best enhance guest experience. Since making all 220 of our bedrooms ‘no smoking’, along with the majority of the hospitality industry in 2007, we’ve seen a real divide in opinion on this. Non-smokers don’t want rooms that reek of smoke, and smokers want an easier way to satisfy their craving than a sock-over-the-smoke-alarm, or midnight trip outside.
“Having reviewed the UK e-cigarette market, we found that VAPESTICK® products were the perfect fit for K West, in terms of both quality and style. This partnership should not only enhance guest experience, but should also bring savings on room maintenance and help to enhance the stay for both our smoking and non-smoking guests.”
Making life easier for smoking guests
Michael Clapper, co-founder and chairman at VAPESTICK® commented: “We’re delighted to be welcomed inside the K West Hotel & Spa, it’s a pioneering decision and one that should go down very well indeed with the ever-growing number of vapers around the world. Our products make life much easier for smoking guests, and also for the hotel itself. Vaping provides a viable solution to would-be secret smokers, who might otherwise cause extra cleaning expense or worse still, ruin the stay for non-smokers.
“Our e-cigarettes leave no lingering smell behind and produce none of the thousands of toxins found in tobacco smoke, so the guests of the K West can vape freely throughout their stay, without offending anyone.”
About K West Hotel & Spa
Situated in Shepherds Bush, K West Hotel & Spa is on the doorstep of Westfield shopping centre and is stone’s throw from the O2 Shepherds Bush Empire and the Apollo. The hotel’s fun and vibrant ambience is fused with ultimate relaxation in a prime location. Awarded the top rating of “5 Bubbles” in the 2013 Good Spa Guide, K West’s holistic Spa offers a range of exclusive treatments. The hotel also encompasses ‘Kanteen’, a contemporary and cosmopolitan restaurant and the K Lounge bar that replicates the city’s buzzing nightlife with top DJs playing from 10pm-2am every weekend.
About VAPESTICK®:
VAPESTICK® was founded in 2010 by two former smokers looking to set a new benchmark in the e-cigarette category with the creation of a brand developed with style, performance and quality at its core. VAPESTICK® is now one of Europe’s most popular and widely distributed e-cigarette brands.