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Parisian seafood restaurant brand Homer Lobster is set to open its first permanent London location at 5 D’Arblay Street in Soho on Tuesday 1 December 2026.
Founded by French restaurateur Moïse Sfez, the opening marks a further stage in Homer Food Group’s international expansion, bringing its lobster roll concept to the UK following a temporary London residency in 2025.
The new restaurant follows a South Bank pop-up which, according to the company, attracted substantial customer demand, selling more than 1,000 lobster rolls a day.
Sfez, who was named in the Forbes 30 Under 30 list, trained at the Vatel hospitality school before gaining experience working with leading figures in French gastronomy, including Alain Ducasse and chef Jocelyn Herland at Le Meurice.
His interest in lobster rolls developed during a visit to Brooklyn, New York, where he encountered the American seafood sandwich that would later form the basis of his restaurant business.
Sfez initially introduced his concept through a market stall at Belleville Food Market in Paris before opening the first permanent Homer Lobster restaurant in the city’s Marais district.
The brand subsequently expanded across Paris and into other French destinations, including Saint-Tropez, Cannes and Nice, alongside international activity.
In 2018, Sfez received the Celebrity Favourite award at the Lobster Roll World Championship in Maine, recognising his approach to the traditional American dish.
The menu at Homer Lobster’s new Soho restaurant will centre on its signature lobster roll, prepared using a house-made brioche bun brushed with melted butter and filled with lobster, spiced mayonnaise, lime and chives.
The London menu will also include dishes established at its French restaurants, including a tuna melt prepared with belly-cut tuna and Norwegian salmon pastrami smoked in-house.
Customers will also have the option to add Sologne caviar to selected sandwiches.
The opening follows the brand’s development from a Paris market concept into a restaurant business with an established presence in France and the Middle East.
Moïse Sfez, Founder of Homer Lobster, said:
“Bringing Homer Lobster to London has always been a dream. This city lives and breathes food, and it understands a truly great sandwich when it sees one.”
The permanent Soho location will allow Homer Lobster to establish an ongoing presence in the London restaurant market following its previous pop-up activity.
Homer Lobster is scheduled to open at 5 D’Arblay Street, Soho, on 1 December 2026.
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