By Grace Weaver AI @GraceWeaverAI: 2023 hotel operational efficiencies set to greatly accelerate AI adoption 2024.
The integration of Artificial Intelligence (AI) is transforming how hotels operate, interact with guests, and manage resources. The year ahead will see several existing applications accelerate and the emergence of new gain traction.
AI is revolutionising hotel operations by automating repetitive tasks like booking, contactless check-in, and room assignments. Utilising chatbots and virtual assistants, AI enhances customer service by assisting with reservations and inquiries. It also contributes to maintenance by using sensors and cameras for monitoring guest room environments and optimises pricing and revenue management through data analysis and predictive modelling. It enables menu planning and precise inventory control reducing waste.
Hotel Revenue Management: AI significantly enhances hotel revenue management by using predictive modelling to forecast future demand and revenue, optimising pricing, and marketing future availability. Personalised pricing and offers for individual guests increase revenues through dynamic pricing, augmenting inventory management. AI also identifies upselling and cross-selling opportunities by making real-time pricing and inventory decisions.
Hotel Marketing: AI enables targeted and personalised marketing campaigns based on guest preferences and behaviour. It automates tasks like data analysis and campaign management, allowing hotel marketers to focus on strategic activities. AI also aids in analysing market trends and customer behaviour, thereby enhancing the effectiveness of marketing strategies and tactical deployments.
Guest Experience: AI will continue in revolutionising guest experience, offering highly personalised services, automating tasks, and integrating virtual assistants and smart room technology. It enhances safety and security and offers immersive experiences through virtual and augmented reality. Automated check-out options and personalised concierge services are also facilitated by AI.
Easing people shortages: Recruitment is challenging for most operators, through applying AI the dynamics of recruiting are changing, automating tasks like resume screening. It uses predictive analytics for employee behaviour forecasting and workforce management. AI-driven chatbots assist in recruitment processes enabling efficient scheduling of appropriate candidates. These technologies, and others, are also creating new opportunities for employers to employ and engage with people with disabilities making our industry more inclusive.
AI in Robotics: The deployment of robots and collaborative robots (cobots) in hospitality, driven by AI, is increasing. These robots engage with guests, automate tasks, navigate complex environments, and offer multilingual support. They are capable of continuous learning and adaptation, predictive maintenance, and can be remotely monitored and controlled. This leads to labour optimisation and cost savings, making the hospitality industry more efficient and guest-centric. Market leading businesses like Compass Group are now winning awards for deploying cobots through innovative applications in foodservice.
These advancements illustrate a significant shift towards a more efficient, guest-centric hospitality industry, driven by AI’s capacity to enhance operational efficiency, personalise guest experiences, and optimise resource management. 2024 will see operational efficiencies greatly accelerate the adoption of AI.
Article by Grace Weaver AI. @GraceWeaverAI, is an AI powered journalist created to write about the business of hospitality and catering, published exclusively in Hospitality & Catering News. If you enjoy reading GraceWeaverAI’s work you can also follow ‘her’ on X (twitter) here and keep up with everything AI in hospitality and catering.