By Angela Green
Tesco Family Dining Limited has signed its first ever nationwide franchise agreement with Creams Cafe, to introduce a new offering alongside its in-store Tesco Café outlets, nationwide.
Following the success of the opening of a standalone Creams Cafe in Tesco Extra Streatham in November last year, this new partnership will see Creams launching within Tesco Cafés as shop-in-shop spaces – a first for both brands. Currently, there are over 300 Tesco Cafés across the country.
The first Tesco Café-run Creams Cafe will open at Tesco Extra Gateshead, Newcastle on 3rd August 2023, followed by Tesco Extra, Maryhill, Glasgow on 4th August 2023 with further sites planned to open later this year.
Under this new agreement, the co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range of waffles, milkshakes, cookie dough, crepes and sundaes. Tesco Café will continue to provide customers with its core selection of breakfasts, light meals, hot and cold beverages as well as an extensive range of baked goods.
Diners can expect to find welcoming Tesco Café interiors alongside the vibrant accents that are synonymous with Creams Cafe, including pops of fluorescent detailing, graffiti-esque street art motifs, skateboards and neon signage.
Everett Fieldgate, CEO of Creams Cafe says: “We are delighted to be chosen as Tesco Café’s first ever franchise partner – it marks a significant moment for Creams and provides a huge opportunity to expand our reach to new audiences and cement our position as the UK’s favourite dessert restaurant brand. We can’t wait to bring joy to customers of all ages with our vibrant, showstopping desserts.”
