Co-op lists Zinda Foods as first Halal Food to Go supplier
Zinda Foods have secured a listing with 77 Co-op stores nationwide to sell 3 variants of their Halal certified, healthy chilled food to go wraps.
The three lines launching are the Chicken Makhni AirWrap, Moroccan-style Chicken AirWrap and a natural Vegan Bombay Potato AirWrap.
Filled with fresh, bold flavours the fillings come with a 21st century spin on age-old recipes with added health benefits, appealing to consumer tastes and demands for premium quality Halal food to go sections.
This will be the first Halal focused food to go listing for the Co-op.
Recognising the rapid growth in demand for Halal food, a growing Muslim population & trust in Halal certified foods including a fully certified Halal accredited factory Co-op was keen to fill a gap in the fixture.
The global Halal food market is anticipated to record a CAGR of around 10.9% over the forecasted period (2019-2027) according to Market Watch.
Speaking about the listing, Founder Anishya Kumar said: “We are so thrilled to launch into the Co-op stores. They share our belief that food to go should be fresh and nutritious while meeting the everyday needs of different cultures & religions. At Zinda, diversity & inclusion is part of the fabric of how we function & this reflects in our product range too.”
A significant segment of Zinda wrap sales have come from under-represented customer groups (ethnic minorities) whilst continuing to over trade on the more affluent consumer.
The brand brings something quite unique to the category with a combination of health and indulgence. They hope to contribute the same with the new listing while building on the strong demand of their Halal offering.