Grosvenor Britain & Ireland has announced the arrival of new hospitality occupiers to Mayfair and Belgravia.
The new openings, which open over the next three months, include the launch of new concepts from British restaurant group The Ivy and Deliciously Ella as well as new pioneering independent businesses including Bonadea and Shan Shui who will mark their first opening in the capital.
June 2021 will see the opening of boutique dessert shop Crème London, Bibi, a new 35-cover restaurant from Chef Chet Sharma on North Audley Street and Plants by Deliciously Ella, the concept café by Deliciously Ella on Weighhouse Street in Mayfair. In the same month, Belgravia will welcome plant-based fast food restaurant Neat Burger and Southeast Asian fusion restaurant concept Shan Shui to Buckingham Palace Road. Salad bar Atis will also be bringing its health-focused concept to Belgravia.
In August, The Ivy Asia, the latest concept from The Ivy Collection, will open its doors in Mayfair. With 9,418 sq.ft of space on North Audley Street, the iconic Asian version of the Ivy will build on the success of its St Paul’s location, serving tantalising dishes with a stunning interior design. Also coming in August to Ebury Street in Belgravia will be The Ganymede the second London location from Lunar Pub Company which will offer modern-European cuisine from Oliver Marlowe.
The new occupiers will follow a series of successful new openings to Mayfair and Belgravia over the past six months. Mayfair’s illustrious Mount Street marked UK debut of Barbara Sturm in April 2021 and welcomed Browns’ newest retail store on Brook Street with a new indoor dining experience, Native at Browns. Belgravia saw the arrival of Nordic and Japanese retail and dining experience at The Pantechnicon on Motcomb Street in November 2020 and Chestnut Bakery on Elizabeth Street earlier this year.
Grosvenor has transformed its marketing strategy to accelerate footfall growth & support tenant sales with a new, exciting brand platform for each neighbourhood, an always on digital paid media & influencer programme & rich, dynamic editorially led new websites for each brand. These programmes are designed to maximise the conversion of digital interest to qualified footfall into Mayfair and Belgravia.
And, in a first from a UK property company, Grosvenor launched a new flexible and innovative financing model in 2020 to invest in tenant growth a time when bank funding is constrained. The Tenant Investment Fund has already backed the launch of two new hospitality venues – JKS Restaurants’ latest venture, Bibi, in Mayfair and up and coming salad bar and bowl concept atis in Belgravia.
Joanna Lea, Retail Director, Grosvenor Britain & Ireland comments: “We know that world class, destinations aren’t enough, businesses want more from their landlord than a place to simply showcase their products. So, we’re constantly innovating to ensure we attract the very best new concepts and driving all-important customers to our places. Our Tenant Investment Fund, flexible leases and investment in marketing, outdoor dining and experiences are just some examples of how we’re achieving this.
“This partnership approach, strength of new openings in Mayfair and Belgravia and growing footfall on our streets are creating excitement and confidence in our places.”
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Hospitality & Catering News: Grosvenor announce new hospitality openings in Mayfair and Belgravia. – 2 June 2021 – Grosvenor announce new hospitality openings in Mayfair and Belgravia.
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