The hospitality industry has changed, and it is not going back to what it was pre Covid-19, the experience the industry has already gone through ensures this.
Some will look back and remember the good old days, others will look forward and picture the new hospitality, safe hospitality.
Safe hospitality is the best option as it is the solution that will see the majority of consumers return to enjoying hospitality.
The consumer, or the customer if you prefer, dictates what restaurants, hotels, pubs, bars and cafes offer. They almost always have and that has accelerated greatly in the past twenty years with the proliferation of the internet.
The internet has enabled consumers to do and buy just about anything they so wish. It also enabled consumers to broadcast their views and reviews of experiences to audiences eager to engage with them.
The power of the consumer has long been recognised by the world’s biggest brands with product marketing aligned closely to trends created by consumers.
Eating has become conscientious, not only part of our health but also part of planet Earth’s wellbeing. Being vegan in 2020 is seen by many as a moral responsibility not just a dietary choice. Veganism has become interwoven with sustainability and the world’s big food and drink brands embrace this in their agile product development and marketing messages.
The journey that consumers have been on alongside the super brands has taken direction towards being perceived to be making the world a better, safer place. Creating safer hospitality compliments this bearing and doubtless will become the very centre of hospitality.
“It is vital to adapt, as the history of the natural world demonstrates to the few that have mastered the ability to.”