• Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News

Hospitality & Catering News

hospitality and catering news

A worldwide celebration of a 500 year old emblem of hospitality

June 5, 2019

The world’s largest independent hotel brand – Preferred Hotels & Resorts – has announced a celebration of International Pineapple Week, a multi-channel celebration of the symbolism behind its brand logo, the pineapple.

Cheers to The Pineapple, a 500 year old emblem of hospitality

 

Preferred Hotels celebrate International Pineapple week 

Running from 1 to 9 June 2019, the world’s first International Pineapple Week aims to raise wider awareness of the Preferred brand among global audiences that are seeking authentic, independent luxury hotel and travel experiences through a series of interactive and rewarding initiatives that will be offered at member hotels around the world including a special Preferred Pineapple Cocktail Series.

Preferred Pineapple Cocktail Series

The Preferred Pineapple Cocktail Series welcomes guests and local residents alike to enjoy original pineapple-flavoured cocktails (or mocktails) that have been crafted by some of the most creative mixologists at more than 100 hotel bars globally throughout International Pineapple Week.

There are six hotels in the UK participating including The Hari, The Pelham, Royal Lancaster London, The Grand York, Stoke Place Hotel and Edgbaston Park Hotel.

Participating hotels around the world include; NoMo SoHo in New York City – EAST, Beijing in China – Balboa Bay Resort in Newport Beach, California – Alohilani Resort Waikiki Beach in Hawaii – Carneros Resort and Spa in Napa Valley, California – Hotel EQ, Kuala Lumpur in Malaysia – Carlton Ambassador in The Hague, Netherlands – and Hotel New Otani Tokyo “EXECUTIVE HOUSE ZEN” in Japan.

The Pineapple’s Journey and Place in Hospitality

As the story goes, the pineapple became the emblem of hospitality more than 500 years ago when seafarers sought places to relax in port towns and would look for homes that had pineapples hung in their entrance, a signal that those friendly locals would welcome them for a meal or place to sleep.

Since then, the pineapple has been used to express that ‘you are welcome here’ in a multitude of ways including depictions in monuments and the designs of doors, gates, and entryways across cities worldwide.

With a rich history of inspiring travel and independent hospitality for more than 51 years, Preferred Hotels & Resorts utilises the pineapple as its brand logo to serve as a global guide for travellers, visually signifying that ‘you are welcome’ and inviting them to enjoy personalised and genuine luxury experiences across its portfolio of 750 one-of-a-kind, independent hotels and resorts in 85 countries.

For further information, visit www.preferredhotels.com/pineappleweek, and follow the hashtag on social media #PreferredPineappleWeek

Email Newsletter

Subscribe to our email newsletter and keep a close eye on the UK hospitality and catering business

Institute of Hospitality Golf Day 2023

Search h&C NEWS

  • Facebook
  • Twitter

Join our email newsletter community here

Join our email newsletter community here

Supplier News

Gorilla-Saving Rum Karisimbi Links Up with Spanish Caravan for Summer Solstice Beach Party

Andrew Bailey, Governor of Bank of England visits Wilson’s Foundry Showcase

Recognisable Blue Ecolabel Key to Satisfying Consumer Appetite for Sustainable Seafood in Pubs and Restaurants

Heat, hygiene and high footfall: summer kitchen risks every hospitality operator should be managing

Riso Gallo Young Risotto Chef of the Year 2025 – Winner Announced

Shake Shack Increases Sustainability Efforts with Wildfarmed Partnership; Introduces Regeneratively Grown Flour into Buns

From Global Adventures to Professional Ambitions: How Sinead Edwards found her future at UWTSD

British producers shine in Searcys’ 2025 summer menus

May’s Kitchen Porter of the Month is Sarah Buchanan, a leader after lunch

HancNews

HancNews

News Categories

  • Latest News
  • Restaurant News
  • Hotel News
  • Catering News
  • Chef News
  • Pub & Bar News
  • Supplier News
Home | Privacy | Sitemap

Copyright © · Hospitality & Catering News