Germany’s leading premium beer brand Krombacher is joining the paddock at Quattro Plant JG Speedfit Kawasaki after being announced as the team’s official beer sponsor for the 2019 BSB season and NW 200 and Isle of Man TT events.
The partnership includes logo placement in the pit and garage plus means Krombacher’s famous Pils plus its low and no alcohol beers will be keeping guests refreshed in the team’s new hospitality section.
Throughout the season the German beer brand will be running competitions via their social media pages offering fans the chance to win full hospitality VIP tickets to BSB fixtures taking place around the UK, where they get behind-the-scenes access to the team and its riders.
The team, which is made up of riders Glenn Irwin from Northern Ireland, Australian Ben Currie and roads speciality James Hiller, is looking to defend its BSB title after being crowned champions last year.
Stephan Kofler, Krombacher’s UK & Italy Sales & Marketing Director, commented:
“We’re thrilled to link up with the Quattro Plant JG Speedfit team as their official beer sponsor for 2019 and are excited to be with them on their journey as they aim to defend their BSB crown. Hopefully one or two Krombacher’s will be enjoyed after a few victories this year in their new hospitality section.”
Pete Extance, Managing Director of Quattro Plant JG Speedfit Kawasaki, said:
“It’s great have Krombacher as our official beer sponsor as we embark on what should be a memorable year for the team and our riders. After a tough racing fixture a cold refreshing beer or low alcohol beer is always welcome and knowing we have Germany’s finest to look forward to is a real treat.”
Krombacher beers have been produced exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany since 1803, adhering to the German Beer Purity Law of 1516 (Reinheitsgebot).
Relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.
Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients including the finest two-row summer barley, Siegel hops from Hallertau and its own specially cultivated yeast.
For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is especially soft and low in mineral content making it perfect for brewing.
The proudly independent, family-run brewery has achieved consecutive year on year double digit UK sales growth since 2012 with over 300 draught taps now in operation in the UK.
Success in the ON-trade for its comprehensive draught, bottle and can offering plus it’s low/no alcohol range, has also bolstered OFF-trade sales with the brand now listed in Booths, Bargain Booze, Majestic, Morrisons, Ocado and Tesco.
Krombacher is imported into the UK by Morgenrot and Oakham Ales
For further information:
Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK