Hilton is due to make its debut at the UK’s premier motor racing venue and has signed a management agreement with Bricks Capital Ltd to open Hilton Garden Inn Silverstone.
The 197-guest room hotel, which is due to open in 2020, will include a rooftop terrace and offer raceday hospitality experiences for all the major sporting events held at the venue. The hotel will enhance the circuit’s offering outside of the race calendar and have direct access, via a cross-circuit footbridge, to The Silverstone Wing Conference Centre – Silverstone’s iconic event venue, with 12,500 square metres of flexible space for up to 3,000 people.
Built on the site of a World War II Royal Air Force airfield, Silverstone is the internationally-renowned home of British Motor Racing and sits at the heart of Motorsport Valley – a region of the south Midlands and Oxfordshire that is the home to a cluster of globally successful motorsport teams.
Patrick Fitzgibbon, senior vice president, development, EMEA, said: “Silverstone held the very first British Grand Prix 70 years ago and has continually hosted the event since 1987, drawing hundreds of thousands of spectators and millions of viewers around the world each year. Hilton embodies the venue’s racing legacy with a long-standing partnership with the McLaren Formula 1 Team. We are privileged to open a hotel in such a prominent location on the circuit and we cannot wait to begin welcoming guests to this iconic location.”
The new build hotel will be constructed on Silverstone’s International Pits straight, with extensive views over the track. Along with a rooftop terrace, the hotel will include a restaurant and coffee shop, while guests will be able to enjoy views of the circuit from the comfort of their guestroom balconies.
Peter Prickett, CEO, Bricks Capital Ltd, said: “This site is in an outstanding location. The Wing, which will have direct access to the hotel, has helped elevate Silverstone to more than just a racetrack. Our partnership with Hilton and the opening of Hilton Garden Inn Silverstone will enhance the circuit’s appeal, offering quality hospitality year-round.”
Stuart Pringle, Managing Director, Silverstone, said: “Silverstone welcomes over 1.5 million visitors through the gates every year and we anticipate this number will increase to over 2 million by 2020. The Silverstone Experience – a brand new visitor attraction celebrating the past, present and future of the circuit and British motorsport opens in Spring 2019 and this, along with our increased growth in the conference and exhibition side of the business, has resulted in a growing demand for quality accommodation at the circuit.”
Silverstone will be the latest sporting venue to host a Hilton branded hotel. Globally Hilton operates more than 30 stadium hotels and in UK locations such as Hilton Ageas Bowl, Hilton Garden Inn Manchester Emirates Old Trafford and the soon-to-open Hilton Garden Inn Doncaster Racecourse.